Gabriela Q.

I’m a passionate marketer who loves working with people. I bring over 13 years of experience in the financial services and technology industry holding various roles in the communications and marketing arena as a general coordinator and manager of global programs. These roles have helped me develop a balanced skillset ranging from planning, budget management, execution, and reporting to post-mortem analysis. Work Portfolio: [oculto] WORK EXPERIENCE PAYPAL 2016 - June 2022 Campaign Manager, High Engaged Consumer Marketing Strategy, segmentation, planning, and analysis of consumer engagement campaigns geared toward revenue incrementation in owned and paid channels for PayPal product portfolio. Growth Marketing, Consumer Product Led Engagement Strategy, segmentation, planning, and analysis of consumer acquisition and cross-sell campaigns (owned and paid channels) for P2P and International remittance products Xoom Referral Program Manager Led customer acquisition via referrals and managed referral platform partners. Reported to Marketing Director on the incrementality and effectiveness of the program Xoom Marketing Campaigns Manager - Owned Channels Driving adoption of Xoom’s features and products, management and optimization of Lifecycle campaigns, Identifying additional strategies to increase customer engagement and interaction CAPGEMINI [oculto] Demand Generation Manager, BPO Americas (And EMEA 2016) Prospect new potential customers, and launch and manage demand generation campaigns and events. Generated over $10,000,000.00 in new logo leads. Global Advisor Relations Communications and Pre-Sales Additional to existing responsibilities, Coordinate the global response for pre-sales RFIs, briefings, and prospect client and advisor visits. NA Marketing and Communications Coordinator Coordinate internal and external digital communications and events for the Advisor Program in the US and Europe.