my website: https://dave.pro

As a creative and strategy director, I add value by developing social engagement actions. Visual design, marketing, and scalable activations to position and grow in a sustained and profitable manner. Creating coherent narratives in a measurable environment enhances the brand's return and persistence throughout the user journey.

I have designed my own way of approaching the blank screen, creating a methodology to understand the audiences and focus of each project. I use a mix of techniques and tools based on analysis, data, intuition, market research, consumer psychology, and advanced software tools. I listen, observe, and analyze before proposing, executing iterative processes based on kaizen: strategic analysis, meticulous planning, results measurement, and systematic A/B testing. Combining creativity and methodological rigor, we build strategically coherent brands and campaigns with a tangible impact.

BIO
More than 20 years developing creative projects.

I often team up with independent professionals, agencies, brands, design studios, and content producers.

I manage collaborations with teams and profiles by project or budget.

More information
With a background in psychoanalysis and semiotics, and practical experience in consumer research (eye-tracking, A/B testing in real environments), I apply methodologies for deep behavioral reading and emerging signals from social culture to build strategies that not only communicate but also connect meaningfully.

The creation and production process is cooler with:

Creativity. Out-of-the-box thinking.
Focus on Growth. Design thinking.
Data-driven. Iteration. A/B testing, progressive KPIs.
Commitment. Aligning goals.
Resilience. Adversity as an opportunity.
Teamwork. Communication is key.
Data-driven. Data reduces arbitrariness.
Kaizen. Always beta, AGILE, SCRUM, LEAN.
A bit of a nerd. science, movies, tech, gastro, books, art, motorsports.