Human Resources Director with experience in strategic people management, leading the creation, transformation and consolidation of critical areas such as Recruitment, Training, Talent Development, Organizational Culture and Employer Branding.Strategic, results-oriented professional combining data analysis, HR technology (ATS, HRIS, BI, Power BI), digital transformation and artificial intelligence. Built HR structures from scratch in growing companies, doubling hiring rates (80 → 240 professionals per year), improving employee experience and aligning talent processes with corporate objectives.Career background that includes Strategic Marketing and Corporate Communication, enabling strong integration between organizational culture, employer branding, digitalisation and change management with a people-centric approach. Experienced in leading multidisciplinary teams (supervising 100–180 professionals), managing labour, union and institutional relations, conflict mediation, 360° evaluations, coaching and potential development.Specialisation: Specialist recruitment (IT, Cybersecurity, Infrastructure, Cloud), career and succession planning, ATS implementation, management of subsidised training (FUNDAE), complex labour relations, collective bargaining and digital transformation of HR departments.