I am currently in charge of managing and developing internal projects related to improvements for social media and virtual community management applications. Previously, I worked as a Social Media & Community Manager Supervisor; tracking and reporting on campaigns, post and KPIs; all of this side by side with the Marketing department, collaborating with them in the creation of the different campaigns, strategy plans, content generation, etc. This has helped me to understand how brand positioning, segmentation, campaign creation and engagement work from a more practical and professional experience-oriented point of view.