Luca B.

I am an E-commerce and Marketing Operations Assistant with 1 year of hands-on experience managing the online store for a retail clothing brand. My profile is strictly focused on data analysis, conversion strategy, and back-end efficiency. Throughout this year, I was responsible for the end-to-end management of the store using platforms like Shopify and Tiendanube—handling product cataloging, inventory updates, and checkout optimization. On the marketing side, I work entirely behind the scenes. Instead of content creation or filming clips, I specialize in formulating high-converting strategic angles for ad creatives and analyzing metrics. I launch campaigns in Meta Ads Manager and audit KPIs daily (CTR, CPC, Impressions, CPM) to spot funnel bottlenecks and protect your budget. While I am not a videographer or content creator, I do have a solid technical handle on basic editing software like DaVinci Resolve to polish existing assets, as well as Canva Pro for clean static layouts. Additionally, I managed direct customer service channels (such as WhatsApp Business), where I specialized in handling customer objections, recovering abandoned carts, and guiding users smoothly through the final steps of the purchasing funnel. I am highly organized, process-driven, and possess a strong attitude toward continuous learning. I am looking for a remote role where I can bring my operational experience, manage the data and tools, and ensure your e-commerce runs flawlessly.