Gustavo D.

Hi! I'm Gustavo Santana and I have 12 years of experience in different areas of communication. I am a strategist, producer, director, cameraman, colorist, animator, designer and photographer. I currently do freelance projects for communication agencies, emerging clients and consolidated brands. My last work experience was in [oculto] where I was head coordinator (and Producer) of a team of 7 editors and post producers in a presidential political campaign (in Ecuador) that took place in the context of the COVID pandemic. We were a key piece in the communicational gear to generate different formats and contents to reach the different target groups in a context that changed every day. The effort and creativity invested as a team helped us win the elections. But my greatest experience in communication is as a creator of audiovisual content for advertising agencies. For 6 years I worked with integral communication agencies where I was able to collaborate in the creation of multiple contents for brands from different sectors and with specific applications adjusted to each step of the integral strategy. This is how I was able to collaborate creating: strategies and content for internal and external communication; visual conceptualizations (applying motion graphic knowledge) for promotional campaigns; and technical coordination for large format exhibition events. Thanks to my work creating audiovisual products I have been able to get to know many industries: banking, paper industry, shrimp, cultural, educational, health, automovislitic , beer brands, language institutions, soccer regional events, sport fans, podcasts and much more. Experiences that encourage me to continue learning stories and motivate me to believe that human communication helps to connect people and create solutions. On a personal level I also produce unpaid content for causes I believe in, such as: harassment problems, solidarity projects with individuals with disabilities, social minorities (tr