I’m a passionate marketer who loves working with people. I bring over 13 years of experience in the financial services and technology industry holding various roles in the communications and marketing arena as a general coordinator and manager of global programs. These roles have helped me develop a balanced skillset ranging from planning, budget management, execution, and reporting to post-mortem analysis.

Work Portfolio: https://bit.ly/GQWorkPortfolio

WORK EXPERIENCE

PAYPAL 2016 - June 2022

Campaign Manager, High Engaged Consumer Marketing
Strategy, segmentation, planning, and analysis of consumer engagement campaigns geared toward revenue
incrementation in owned and paid channels for PayPal product portfolio.

Growth Marketing, Consumer Product Led Engagement
Strategy, segmentation, planning, and analysis of consumer acquisition and cross-sell campaigns (owned and paid
channels) for P2P and International remittance products

Xoom Referral Program Manager
Led customer acquisition via referrals and managed referral platform partners. Reported to Marketing Director on the incrementality and effectiveness of the program

Xoom Marketing Campaigns Manager - Owned Channels
Driving adoption of Xoom’s features and products, management and optimization of Lifecycle campaigns, Identifying additional strategies to increase customer engagement and interaction

CAPGEMINI 2008 - 2016

Demand Generation Manager, BPO Americas (And EMEA 2016)
Prospect new potential customers, and launch and manage demand generation campaigns and events. Generated over $10,000,000.00 in new logo leads.

Global Advisor Relations Communications and Pre-Sales
Additional to existing responsibilities, Coordinate the global response for pre-sales RFIs, briefings, and prospect client and advisor visits.

NA Marketing and Communications Coordinator
Coordinate internal and external digital communications and events for the Advisor Program in the US and Europe.